Real Madrid’s signing of Kylian Mbappé has had a legendary commercial impact on the club, far surpassing that of Jude Bellingham, Vinicius Jr. and the rest of the stars.
Bellingham joined Real Madrid last summer for 100 million euros, but he has not had the commercial impact that Mbappé has had since signing for the Merengues.
So far, Mbappé has had 5 times the commercial impact that Bellingham had last season, and Adidas has acknowledged that Mbappé’s impact is unprecedented in the history of its relationship with Real Madrid.
According to Marca, since Mbappé’s arrival, Real Madrid has already made millions of dollars and sold a lot of jerseys, but the impact has not stopped there, it has extended to other bigger things.
So far, Adidas is facing a major crisis in meeting the demand for Mbappé’s shirt due to the large number of requests, and the Real Madrid store is suffering from overcrowding of fans eager to buy the French star’s shirt.
Mbappé is expected to bring in even more money once he starts training and playing matches, which could bring him close to Cristiano Ronaldo’s commercial impact at the Santiago Bernabéu, and perhaps even surpass him.
